Marketing Specialist, Media & Advertising Vacancy at Equity Bank
Working Hours: Full-time
Application Deadline: 23rd June 2025
Location: Tanzania
Equity Bank is looking for a highly skilled and innovative Marketing Specialist in Media & Advertising to join its Marketing Division. The role involves supporting media and advertising strategies across ATL, BTL, and digital platforms, ensuring proper brand positioning and alignment with the bank’s strategic objectives.
Job Title: Marketing Specialist, Media & Advertising
Department: Marketing
Number of Vacancies: 1
Basic Purpose
Support in the development, coordination, and execution of the bank’s media and advertising strategies for its products and services across various platforms. This includes ensuring the appropriate media mix for optimal product and brand visibility.
Main Duties and Responsibilities
- Plan and execute go-to-market strategies for products and services through traditional and digital media
- Collaborate with business and support functions to roll out campaigns efficiently
- Work with procurement, finance, and other teams to manage media operations, budgets, suppliers, and payments
- Assist in creating and implementing sales activations, promotions, and incentives
- Manage the bank’s social media accounts and coordinate website content with the group
- Oversee Equity TV content creation, upload, and branch compliance
- Roll out campaigns across traditional media and social media channels
- Prepare and post content as per the approved weekly calendar, balancing organic and promotional messaging
- Develop digital content strategies for platforms like email, SMS, websites, apps, ATMs, and display ads
- Ensure brand integrity across all communication materials
- Propose innovative brand visibility methods at branches and POS
- Create lead generation plans to support business growth
- Evaluate product positioning and recommend content improvements
- Optimize owned digital marketing channels for performance
- Drive product education through online narratives
- Produce engaging video content for social media
- Stay updated on marketing trends and explore content innovation opportunities
- Monitor and update digital assets to remain current and relevant
- Track trends in social media and digital strategy
- Identify and evaluate influencer/partner marketing opportunities
- Collaborate with the team to ensure content consistency in tone, voice, and visuals
- Ensure adherence to brand guidelines in all materials
Knowledge, Skills, Qualifications, and Experience
Knowledge
- Strong customer service orientation
- Ability to respond to consumer research and market trends
- Commercial awareness and contextual understanding
- Proactive learning attitude
- Detail-oriented with ability to meet tight deadlines
- Fluent in English and Swahili (spoken and written)
Skills
- Excellent change management and interpersonal skills
- Advanced computer literacy
- Networking and problem-solving skills
- Passion for social media and content trends
Qualifications
- Advanced Diploma or University Degree in Economics, Business Administration, Finance, Marketing, Statistics, or Research
Experience
- 3 to 5 years’ experience in a similar marketing role
Application Process
To apply, submit your application with the job title Marketing Specialist, Media & Advertising in the subject line to:
📧 TZRecruitment@equitybank.co.tz
Deadline for applications: 23rd June 2025
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