Super App Specialist Job Vacancy at Mixx by Yas – June 2025
Working Hours: Full-time
Application Deadline: 23 June 2025
Location: Tanzania
Mixx by Yas is Tanzania’s leading mobile financial platform under Yas, a fast-growing digital lifestyle and telecom service provider powered by cutting-edge 4G and 5G technology. As part of the Axian Group, Mixx by Yas is revolutionizing financial access and digital experiences across the country.
Are you passionate about mobile apps, user growth, and digital innovation? Mixx by Yas is looking for a Super App Specialist to join its dynamic team and play a key role in expanding and enhancing the Mixx app experience.
Position: Super App Specialist
Minimum Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, Information Technology, or a related field
- 2–3 years of experience in digital marketing, customer support, or mobile app engagement
- Strong communication and cross-functional collaboration skills
- Knowledge of mobile ecosystems (iOS/Android), analytics tools, and campaign platforms
Key Responsibilities
- Run user acquisition campaigns across digital, social, and offline channels
- Implement push notifications, rewards, gamification, and loyalty programs to improve app engagement
- Support marketing through campaign materials, activations, and user communication
- Analyze user behavior using analytics tools (Google Analytics, SQL, Excel) to inform strategy
- Conduct competitive analysis and monitor market trends
- Report and escalate user engagement or adoption challenges
- Collaborate on project timelines and execution with app development teams
- Test mini apps and ensure proper integration into the Super App platform
- Troubleshoot issues related to functionality, UI/UX, and user experience
- Recommend and apply design improvements for better navigation and accessibility
- Execute digital marketing campaigns, including app tutorials, demos, and targeted messaging
- Distribute content across relevant digital platforms ensuring brand consistency
- Optimize app features and performance based on iterative testing and feedback
Desired Competencies
- Familiarity with CVM, ATL/BTL marketing techniques, and campaign reporting
- Experience working with content management and marketing automation platforms
- A passion for digital innovation and a proactive approach to growth initiatives
- Ability to manage multiple priorities in a fast-paced, tech-driven environment
How to Apply
If you meet the requirements and are ready to grow your career with Mixx by Yas, apply before 23 June 2025 using the link below:
For more job vacancies and opportunities, visit AJIRA ONE.